Media Literacy: Inquiry Based Projectcamera.jpeg

Media literacy is about helping students become competent, critical and literate in all media forms so that they control the interpretation of what they see or hear rather than letting the interpretation control them.

This project will help students understand media persuasion techniques and how messages are constructed. Students will evaluate media messages then create and distribute one of their own.

After completing this project, students will be able to:
  • Identify who created a particular media message
  • Recognize what the media maker wants us to believe or do
  • Name the "tools of persuasion" used
  • Evaluate media messages based on our own experiences, beliefs and values
  • Use video and audio as a format to create and distribute our own media messages
  • Work cooperatively in small groups

1. Knowledge: Define Media Literacy, state why should we study it, and list the three stages providing brief description of each.
Media Awareness Network

2. Comprehension: As a class, discuss, explain, and compare the persuasion techniques used in the media messages.
Language of Persuasion.

3. Application: As a class, deconstruct the components of Border Security and Jif College Mom commercials. Visit the Deconstruction Gallery

4. Analysis: Examine four commercials from the Deconstruction Gallery and compare the differences using the deconstruction worksheet.

5. Synthesis: Plan, design, and construct your own commercial.

Commercial Planning and Production.

Commercial Rubric

6. Evaluation: Assess yourself and each member of your group.

Other Resources
Video Shooting Basics
iMovie Tutorial

Media and Technology Standards
  • STANDARD 1: Students apply understanding of hardware, software applications, peripherals and connectivity to locate, retrieve and use resources.
  • STANDARD 2: Students build knowledge collaboratively with peers using tools for discussion, writing, research and teamwork projects.
  • STANDARD 3: Students apply inquiry skills, critical thinking skills, and evaluation criteria to select, use, organize, interpret and credit appropriate information resources.
  • STANDARD 4: Students develop products by collaborating, creating, and problem solving to communicate new understandings.
  • STANDARD 5: Students self-assess and reflect on the information and creative tasks to evaluate areas of strength and improvement.